Playbooks & Guides

Everything, written down

Hand any of these to a future marketer and they're up to speed in an afternoon. Yours to keep.

Foundation & Accounts

Google Business Profile Playbook
Create, verify, and optimize your GBP — Q&A seeding, review velocity, and a local-SEO citation plan.
Dialpad API Capabilities (Reference)
Technical reference for pulling call, SMS, and transcript data out of Dialpad if you ever consolidate.

Lead Generation & Automation

Meta Pixel Install Guide
Per-brand pixels, lead events, custom conversions, and retargeting audiences — set up cleanly.
Attribution & Tracking Stack Guide
How every lead is tracked end-to-end so you always know which ad, which brand, which dollar.
Meta Lookalike Audience Guide
Turn your best customers into a lookalike audience that sharpens who your ads target.
Quo Follow-Up Sequences
The SMS/text follow-up sequences that turn a new lead into a booked call.
Lead-Flow Diagram
A one-page map of exactly how a lead moves from ad click to booked job.

Ad Creative Library

Web Assets & the Visualizer

Website Feedback for Your Web Team
Your prioritized site notes, organized for Striventa to act on directly.

Growth Playbooks & Strategy

CX Survey & Reporting

Part of your Outdoor Vibes asset library — yours to keep and run.

— Andrew