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Foundation & Accounts
- Meta Business ManagerBoth brands' ad accounts live in one portfolio you control — add or remove any agency yourself, without touching your personal Facebook.
- Google WorkspaceShared business email for both brands — jack@outdoorvibes.com plus both brand aliases, live today.
- Quo phone systemTwo dedicated business phone numbers, one per brand, in a single account.
- Google Business Profile→Verified and live, with a review QR code ready to share. Includes the playbook for keeping it current.
- Dialpad porting reference→Guide for moving your Trimlight phone numbers over, whenever you're ready.
Lead Generation & Automation
- Automatic lead routingEvery Facebook and Instagram lead gets an instant text and an email to you. 30+ leads have already run through it.
- Text follow-up sequences→Automated follow-up texts for every new lead, documented so anyone can maintain them.
- Lookalike ad audience→Built from your paid customer list, to sharpen who your Facebook ads target.
- Ad tracking setup→How tracking is set up on your ads and site.
- Attribution & tracking guide→How we know which ad actually led to a sale.
- Lead-flow diagram→One page showing exactly how a lead becomes a booked job.
Ad Creative Library
- 22-video ad libraryA full season of cinematic ad videos — reveal, aerial, neighborhood, holiday, pool, HOA and more — plus 5 ad stills. Being copied to your Google Drive.
- Ad creative brief→The shot list and direction behind every video and image, including HOA and business variants.
- Ad campaign templates→Every campaign, audience, and ad for both brands — 18 concepts, saved as ready-to-reuse templates.
- Still images & concept art5 polished images sized for social and web, plus the early concept renders that shaped the final direction.
Web Assets & the Visualizer
- "Free Lighting Quote" pageA polished, brand-matched quote page, ready to host.
- Website feedback for your web team→Notes and fixes handed off to whoever finishes your site.
Growth Playbooks & Strategy
- Buyer personas→Who your best customers are and how to talk to them.
- SEO content strategy→40 keywords and 6 location page plans to grow search traffic.
- Google Ads launch guide→Step-by-step for turning on Google Ads when you're ready.
- Email nurture sequence→Automated emails that keep leads warm until they book.
- HOA & partner outreach package→Templates for pitching HOAs and other partners directly.
CX Survey & Reporting
- CX survey emails →The two-question survey template, sent through your own verified email domain. See it rendered, in preview, or as a personalized example.
- Performance baseline→Where your numbers stood before we started, for comparison later.
- Jobber CRM dashboard→Live view of your client, invoice, and quote data.
- Jobber data explorer→Dig into the raw Jobber data yourself.
- Paid-customers report→Who's actually paid, at a glance.
- Inbound-loop report→How leads are moving through your system, current vs. target.
Coming to you this week
- Secure logins & passwords — sent to your email via 1Password, so every account is fully in your hands.
- Your marketing files — copied to your Google Drive, including the full 22-video ad library.
- Palm tree lights visualizer — the interactive customer photo tool, packaged as a code handoff for your web team.